Treat - Venture Design
Empowering people everywhere with technology-driven nutritional guidance.
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Opportunity:
LEO Pharma, a well-established pharmaceutical company with a central focus on skin conditions, made a $65 million investment to put effort into “beyond the pill” solutions. They established a separate unit, the LEO Innovation Lab, to build digital solutions focusing on people living with psoriasis. A key area they wanted to address (which medication-only treatment overlooks) was diet. -
We revolutionized digital nutritional advice with a chat-based program - No more bland, generic diets, we offered personalized nutrition plans that catered to our user's unique needs! A 12-week program combined the latest in AI technology, automated flows, and expert human guidance to deliver daily encouragement, meal analysis, challenges, and inspiring tips straight to their phone. Say no to costly 1:1 consultations and embrace a program rooted in the anti-inflammatory principles of the Mediterranean diet, at a fraction of the cost.
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As the visionary behind Treat, I was tasked with leading the charge and driving the project to success. My role was multi-faceted, encompassing the management of both the product and marketing teams, as well as steering the ship and keeping all corporate stakeholders on track. But what I cherished the most was crafting the design strategy and bringing it to life, elevating the Treat experience for our users.
A carefully crafted diet can soothe the inflammation at the root of Psoriasis symptoms. And yet, so many people with Psoriasis remain unaware of the transformative potential of their plate.
With Psoriasis, feeling in control can be elusive, but Treat empowered people with the ability to take charge of their condition by providing a sense of control from day one. And the best part? Over time, many have reported a reduction in the severity of their symptoms, proving that true transformation starts with a shift in perspective.
Clients were empowered to share pictures of their meals. With quick and personalized meal evaluations, they received instant feedback and support in forming healthier habits, creating a positive cycle of growth and change.
Providing the big picture of how nutritional choices often correlate with symptom
severity helped us build trust in our advice and retain our clients.
In-app demo videos
Our expert nutrition coaches went the extra mile by personally analyzing each client's unique nutritional patterns
to tailor an individualized program that was not only effective but also enjoyable to follow.
The result
With Treat, we transformed the way our clients approached their diets. By emphasizing healthy fats, proteins, and reducing carbohydrates, we saw an incredible impact on their conditions. 52% of our users reported moderate to significant reductions in their symptoms, and for many, conditions such as Psoriasis, Rheumatoid Arthritis, Inflammatory Bowel Disease, and Graves Disease were stabilized, leading to a reduction in their need for medication.
* After strictly following the program for 8 weeks.
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