The driving force behind the co-living industry is the lack of affordable and flexible medium-long term living options and a high level of loneliness amongst millennials working abroad.

We were fascinated by the community values and ideas that powered the collective movement that started in Copenhagen in the late 60s.

In the same city, 50 years later, much has changed, but the social powers of shared kitchens are the same. To scale the business, we had to learn how healthy friction can inspire communities to resolve their conflicts. LifeX used technology and convenient services like weekly cleaning to avoid more severe conflicts. LifeX has become a global leader amongst co-living companies, with more than 60 collectives.

LifeX was a full-time project. Head of design in LifeX meant being on a one-person design team. I was in charge of both the digital product design and the design of the apartments. My responsibility was to take both a strategic and an executional role in every project. For interior design, I often had support from architects for 3d modeling and space planning. In our digital product development, I shared the responsibility with our CTO. I was in charge of all the outward initiatives, and he headed inward initiatives like tooling, etc. I was conducting all the UX research internally and externally. In addition, I also provide overall creative direction for the marketing and real estate team's brand and tactical coms.